The Perfect Marketing Strategy for the Solopreneur
Unless you have an unlimited supply of time and money, you've probably recognized very early on the importance of identifying an effective marketing strategy. Everyone is looking for the perfect marketing plan, the one that will be easy to implement and attract droves of customers to your business.
There are various strategies that have become popular in marketing an Internet business. Some of the more common ones are: ....writing articles ....public speaking ....conducting workshops or teleclasses ....paying for ad on websites, ezines, or via print media ....reciprocal links or ads with other websites and newsletters ....free items such as newsletters, reports, and assessments
If you're a small business, especially a solopreneur, the best marketing strategy is the one you like the most. The perfect marketing technique for you is the one most aligned with your skills and abilities. It should be based on your strengths and the things you like to do most. If you like to write, write articles. If speaking is your forte, conduct workshops or teleclasses.
This approach may sound simplistic, but sometimes the most obvious solution is the one most often overlooked. Concentrating your marketing efforts only on the things you like will give you 2 advantages:
1. You will be extremely effective. Success is inevitable when you concentrate on the things you do well and play up your strengths.
2. You will be consistent. If you are doing something you enjoy (and are good at) you will be far more likely to stick to it. If you hate writing, forcing yourself to do an article every week will quickly feel like torture and there's a chance you will only do it sporadically. A hit-or-miss marketing strategy isn't much better than none at all.
So use your strengths to create a solid marketing strategy. For the things that you don't do well (or don't like) considering forming partnerships with other solopreneurs to take advantage of each other's skills.
About the author: Myrtis Smith is the founder of Premeditated Life. At Premeditated Life we have one focus - Your Career. As a career coach I offer a variety of services designed to improve your professional skills, support you in your career goals and transitions, and empower your job search. For a FREE Career Assessment contact us at coaching@premeditatedlife.com
